White-label lead qualification for roofers
Turn more website visitors into better-qualified roofing enquiries
Roof Advisor is an interactive web app that helps homeowners explain their roof problem, understand how urgent it may be and request a callback—giving your roofing business more useful information before you make contact.
Takes approximately two minutes · No download required
A standard quotation form doesn't tell you enough
Most roofing enquiry forms collect little more than a name, telephone number and short message. That leaves the roofer trying to establish the problem, urgency and suitability of the enquiry during the first call.
Roof Advisor gives homeowners a more helpful first step while collecting structured information your business can use.
Vague enquiries
A short message such as "My roof is leaking" provides very little context.
Unclear urgency
Routine enquiries and apparently urgent problems arrive through the same basic form.
Lost website visitors
Some homeowners are not ready to request a formal quotation because they do not yet understand what may be happening.
How Roof Advisor works
- 1
The homeowner describes the problem
Roof Advisor guides them through straightforward questions based only on what they can safely observe. It never asks them to climb onto the roof.
- 2
They receive preliminary guidance
The app explains possible causes, indicates the apparent urgency and recommends an appropriate next step.
- 3
You receive a qualified enquiry
The homeowner submits their contact details, assessment answers and optional photographs so your business has more context before calling them.
More context before you make the call
Prioritise urgent enquiries
Quickly identify enquiries that may require more immediate attention.
Receive better information
Collect more detail than a standard "Request a quote" form normally provides.
Prepare for the conversation
Understand the reported problem before speaking with the homeowner.
Capture hesitant visitors
Give people a useful first step when they are not yet ready to request a formal quotation.
Create a professional first impression
Provide a helpful, branded experience at the beginning of the customer journey.
Use it across multiple channels
Add Roof Advisor to a roofing website, advertising campaign, social-media profile, email, text message or QR code.
Every enquiry arrives with useful context
Depending on the answers and information provided, a Roof Advisor enquiry can include:
- Homeowner's name
- Telephone number
- Email address
- Postcode
- Reported roofing issue
- Apparent urgency
- Possible causes
- Recommended next step
- Complete assessment answers
- Optional photographs
- Assessment reference
- Submission time
- Immediate email notification
- Structured CRM contact record
Example outputs only. Actual lead format and CRM integration depend on your setup.
Branded for your roofing business
Your Roof Advisor can be configured with your roofing company's name, logo, colours, telephone number, service information and contact process.
It can be connected to your website and CRM, giving homeowners a consistent experience while ensuring enquiries reach the appropriate person. Roof Advisor can be connected to an agreed CRM or lead-delivery process.
Roof Advisor demonstration
Generic product experience for evaluation.
Your branded version
Your company identity, contact details and lead-delivery process.
Experience it as a homeowner
The easiest way to understand Roof Advisor is to try it. Complete the short demonstration as though you were a homeowner experiencing a roofing problem.
The demonstration provides preliminary guidance only and does not provide a confirmed diagnosis or quotation.
Limited pilot opportunity
Try a branded version for your roofing business
We are currently inviting a small number of UK roofing businesses to trial Roof Advisor. Your pilot version can be configured with your business name, branding, telephone number and lead-notification details.
In return, we ask for honest feedback and, if Roof Advisor produces useful results, permission to develop a short case study.
Created by Local Web Consultants
Roof Advisor has been created by Local Web Consultants to help UK roofing businesses provide a more useful first experience for homeowners and receive better-structured enquiries.
The focus is simple: help the homeowner explain what is happening and give the roofing business more context before making contact.
Frequently asked questions
Give homeowners a better way to start the conversation
Try Roof Advisor as a homeowner or apply for a branded pilot for your roofing business.